Today, a growing number of young people living in rural areas of Europe are socially and civically marginalized. There are several reasons for this, including geographic isolation, the growth of rural poverty, difficult access to employment and low levels of participation in international projects. These young people are largely unaware of international mobility opportunities offered by programs such as the European Solidarity Corps, Erasmus + ... where resources are offered for their professional and personal development. However, there are many rural youth organizations that strive to boost youth participation in their communities, but face increasing difficulties in ensuring this long-term commitment. The lack of tools and means adapted to their expectations and difficulties is a common reason, but there is also insufficient knowledge of the resources embodied by local heritage to attract young people involved in local life. At the same time, rural heritage conservation groups struggle to mobilize young people. Cultural heritage, whether tangible or intangible, is key to the identity of rural areas and, nevertheless, is at risk of disappearing effortlessly to transmit it and "recover" this heritage from the point of view of the youngest. However, this heritage represents a legitimate conduit for promoting active European citizenship as well as a source of employment for young people with little or no academic qualification. The project addresses two of the six rural development priorities supported by the REDR (European Network for Rural Development, 2014-2020 programming period): Priority 1 (Knowledge transfer and innovation) and 6 (Promote social inclusion, reduction of poverty and economic development in rural areas). The main objective of the project is to value local agricultural traditions and rural heritage through the creation of a new professional profile for young workers: «Advisor for the promotion of cultural heritage in rural areas», capable of using digital tools to create awareness of rural heritage, especially among young people and parties actively involved in the theme of the project. The project foresees the participation of rural youth workers as a direct target group, providing them with the necessary knowledge, skills and abilities to help young people respond to the challenges of rural areas. They will actively participate in all phases of project implementation (online learning course, pre-departure course, job observation, training and follow-up course, dissemination activities). The specific objective of the project is to create a new professional profile: «Advisor for the promotion of cultural heritage in rural areas». Its main task will be to improve the valorization of rural heritage through the use of appropriate digital skills and social skills to create an awareness spirit of empowered community, both locally and internationally. The project aims to respond to the main challenges facing rural areas today: Low use of ICTs. Youth migration and brain drain. Lack of training and learning opportunities in rural areas. The specific objectives of the project are: Raise awareness among young workers and local communities about the importance of rural heritage to boost economic growth, social inclusion, cultural diversity in rural areas. Promote rural heritage and activities to guide creativity and innovation. Increase entrepreneurship and the use of digital skills among young workers in rural areas to promote rural heritage. Increase skills in young workers to support the transition to a sustainable and innovative economy in rural areas. Prioritize non-formal and informal training, especially aimed at young workers and disadvantaged youth in search of their first job in rural areas. Establish mechanisms to facilitate awareness among young workers about the importance of cultural heritage and ICT, and of labor market trends in rural areas. Thus bringing the reality of rural life closer to cities and supporting the visibility of rural heritage. Empowering all rural agents and provide them with tools for a continuous dissolution of their assets, autonomously, once the project is finished.